Hey,
NIL has created more opportunity for athletes than ever before. But it has also created a lot of confusion.
Right now, most athletes are being asked the same questions:
What am I actually worth?
Why do some athletes get better deals than others?
Am I underselling myself without realizing it?
That is why we built ReVal.
ReVal exists to help athletes understand their NIL value with clarity and confidence. Not hype. Not guesswork. Real context around what brands look for, how value is determined, and where opportunities actually come from.
Too often, NIL conversations focus on follower counts alone. In reality, brands evaluate athletes using a much broader lens that includes performance, visibility, market context, and brand fit. Athletes who understand this have leverage. Athletes who do not are often undervalued.
Our goal with ReVal is simple:
To educate athletes, provide transparency, and help them make smarter NIL decisions over time.
This email is the first in a short series of newsletters we are releasing to break down NIL in a way that is practical, honest, and easy to understand.
We are glad you are here. More to come soon.
— The ReVal Team
Helping athletes understand their value